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International SOS refreshes branding to mark 30th anniversary

08 December 2014 ,  —

London, Singapore



The International SOS Group has unveiled a refreshed brand to mark 30 years of helping clients across the world. The new brand will provide the business with a fresh, contemporary look for its next period of growth and innovation.Implementation of the fresh look has started and will be rolled-out in 89 countries over the coming months. The International SOS tagline "Worldwide Reach. Human Touch." remains at the heart of the new brand proposition. Both the logo and the tagline were based on internal and external research and have been extensively tested with clients, end-users and key stakeholders.

International SOS helps thousands of clients adopt robust, preventative workplace programmes: Medical and travel security plans tailored to the needs of their people, locations and operations. These programmes help keep employees safe and well, assist business continuity and can help avoid costly emergencies. When immediate help is required, International SOS provides organisations with the world’s leading 24/7 medical and travel security assistance services.
 

International SOS Co-Founder, Chairman & CEO Arnaud Vaissié said:
“We have come a long way since we first started helping international companies and their employees 30 years ago in Asia. We transformed the medical assistance market and have pioneered new services ever since. I am excited to be celebrating International SOS’ 30 years of service and would like to sincerely thank our employees and clients who continuously put their trust in us.
 

To mark the occasion, our new logo is designed to represent the dynamism and speed of our Worldwide Reach and the protective arm of our Human Touch. It better represents the current breadth of our services to incorporate preventive programmes. I very much look forward to the next chapter in our evolving story.”
The brand evolution can be seen in this video. In addition a special 30 has been designed for use during 2015, the anniversary year. The logo, tagline and the 30 can be found here.

Childhood friends Arnaud Vaissié and Dr Pascal Rey-Herme formed AEA International in Singapore in 1985, with the aim of providing international-standard medical care and emergency medical assistance in South East Asia. The company was renamed International SOS in 1999.


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About the International SOS Group of Companies

The International SOS Group of Companies is in the business of saving lives, protecting your global workforce from health and security threats. Wherever you are, we deliver customised health, security risk management and wellbeing solutions to fuel your growth and productivity. In the event of extreme weather, an epidemic or a security incident, we provide an immediate response providing peace of mind. Our innovative technology and medical and security expertise focus on prevention, offering real-time, actionable insights and on-the-ground quality delivery. We help protect your people, your organisation's reputation, as well as support your compliance reporting needs. By partnering with us, organisations can fulfil their Duty of Care responsibilities, while empowering business resilience, continuity and sustainability.

 

Founded in 1985, the International SOS Group, headquartered in London & Singapore, is trusted by 12,000 organisations, including the majority of the Fortune 500, as well as mid-size enterprises, governments, educational institutions and NGOs. 12,000 multicultural medical, security and logistics experts stand with you to provide support & assistance from over 1,000 locations in 90 countries, 24/7, 365 days.   


To protect your workforce, we are at your fingertips: www.internationalsos.com